"In 1991 I had an intuition, and I called it Armani Exchange. I created fast, affordable metropolitan clothing; pieces that represent the quintessential effortlessness and active stance of the GA DNA."
-- Giorgio Armani
In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA. - Giorgio Armani