"In 1991 I had an intuition, and I called it Armani Exchange. I created fast, affordable metropolitan clothing; pieces that represent the quintessential effortlessness and active stance of the GA DNA." -- Giorgio Armani

THE BRAND

ARMANI EXCHANGE

In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA. - Giorgio Armani

In 1991 I had an intuition, and I called it A|X.

Armani Exchange Jewellery & Watches

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£189.00

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£99.00

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£49.00

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£139.00

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£149.00

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£49.00

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£189.00

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£119.00

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£59.00

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£119.00

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£159.00

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