Bold, ironic and never shy, Diesel doesn't follow trends; it creates them. With a distinctive look and a unique voice, Diesel constantly moves style forward.



We at Diesel are at our best when questioning convention and challenging the status quo, never ever accepting the way things are – it’s in our DNA. We step out from the crowd, play with convention and offer people an alternative.

In a world obsessed with surface and superficiality, we get real.

Diesel Watches & Jewellery

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